Tavros Mobile - Tavros Networks, Inc. - Software Development, Websites, Mobile, Media, Fashion, Gov't Contracting

Mobile TV offers attractive market opportunities for all, but to make it happen, the telecommunications, media, and broadcasting industries have to work together.

While content providers, broadcasters, mobile operators, or broadcast network operators implement the services, Tavros, together with key industry players, is developing the skills needed to make mobile TV part of everyday life.

By co-operating and playing to our strengths, everyone can enjoy the benefits of a future that includes mobile TV.

Benefits:

Mobile operators will play an important role in offering broadcast services to consumers. Mobile operators with large existing customer bases can expand billing mechanisms and customer care to include mobile TV. From Nokia's perspective, the potential benefits for mobile network operators include:
Mobile TV provides customers with a new and desirable service that is easy to understand and has obvious usage increase potential (drive time, lunch time)
Trial users and research respondents want the service and are prepared to pay a viable market price
Mobile TV complements current 2G/3G services with a one-to-many broadcasting capability that enables further development of existing customer relationships
Future additional traffic via the return channel embedded in the broadcast environment (program interaction, purchasing, and data and Web-based services)
New revenue streams through offering billing and e-commerce systems to partners and making additional use of mast infrastructure for DVB-H repeaters/boosters
The ability to offer unique program channels that provide opportunities for brand differentiation
The ability to provide interactivity via the network return channel embedded in the broadcast environment

Please see tavrosmobile.com